About Advocacy For H.E.R.
Empowering Women Through Health, Education & Resources
At Advocacy For H.E.R., we believe every woman deserves to understand her body, advocate for her health, and thrive through every stage of midlife.
Our mission is simple:
To empower women with evidence-informed education, practical resources, and compassionate support so they can confidently navigate perimenopause, menopause, and healthy aging.
We know that menopause is more than hot flashes. It can affect sleep, mood, memory, energy, metabolism, heart health, bone health, relationships, career performance, and overall quality of life. Yet too many women enter this stage of life without the information or support they need.
Advocacy For H.E.R. was created to change that.
Our Story
Advocacy For H.E.R. was founded by Dr. Aprille McQueen, a doctoral-prepared nurse executive, patient safety leader, and women's health advocate with more than two decades of healthcare leadership experience.
Throughout her career, Dr. McQueen has dedicated herself to improving healthcare quality, patient safety, and clinical outcomes. She has led initiatives focused on creating safer systems, improving patient experiences, and helping healthcare organizations deliver exceptional care.
Yet despite those advances, she recognized a gap that affected millions of women.
Women often left healthcare appointments with treatment recommendations, but without the education, confidence, or practical guidance needed to understand their options and make informed decisions.
That realization became even more personal through Dr. McQueen's own health journey.
After navigating infertility, IVF treatments, autoimmune disease, uterine fibroids, surgery, and eventually perimenopause, she experienced firsthand how confusing and overwhelming hormonal changes can be, even for a healthcare professional.
She discovered that many women were asking the same questions:
"Is this normal?"
"Why wasn't anyone talking about this?"
"What are my options?"
"How do I know what's right for me?"
Those questions inspired the creation of Advocacy For H.E.R.
Why We Exist
Our goal isn't to tell women what decisions to make.
Our goal is to help women understand their choices.
We believe that informed women make empowered decisions.
Through trusted education, structured coaching, and practical tools, we help women prepare for productive conversations with their healthcare providers while developing sustainable strategies that support long-term health and well-being.
Our approach combines clinical evidence with real-world application because education alone isn't enough. Women need practical strategies they can confidently implement in everyday life.
What Makes Us Different
Advocacy For H.E.R. combines the perspective of a nurse leader, educator, coach, and patient advocate.
Our work is:
Evidence-informed and grounded in current menopause science
Rooted in nursing principles and patient advocacy
Practical, structured, and easy to apply
Focused on the whole woman, not just symptoms
Designed to support long-term health, vitality, and quality of life
We recognize that every woman's journey is unique. There is no one-size-fits-all approach to menopause, and our role is to help women make informed decisions that align with their individual health history, goals, and values.
How We Help
Advocacy For H.E.R. offers educational programs, coaching, speaking engagements, and resources designed to increase menopause literacy and empower women to become active participants in their healthcare.
Our signature offerings include:
Menopause Consultation Readiness Program™ – Helping women prepare for confident, informed conversations with their healthcare providers.
I.S.M.A.R.T. Longevity Model™ – A structured framework that supports intentional lifestyle strategies for optimizing health, vitality, and quality of life during midlife and beyond.
We also partner with healthcare organizations, providers, employers, and community groups to improve menopause education and promote healthier outcomes for women.
Our Vision
We envision a future where every woman enters midlife informed, prepared, and empowered.
A future where menopause education is a standard part of healthcare.
Where women feel heard by their healthcare teams.
Where evidence replaces misinformation.
Where conversations replace silence.
And where women have the confidence to advocate for themselves and make decisions that support lifelong health.
Our Core Values
Health
We promote whole-person wellness by supporting physical, emotional, and long-term health throughout the menopause transition.
Education
Knowledge is empowering. We provide evidence-informed information women can trust to make confident healthcare decisions.
Resources
We connect women with practical tools, educational programs, and trusted guidance that support lasting lifestyle change.
Our Promise
At Advocacy For H.E.R., we believe every woman deserves more than answers.
She deserves understanding.
She deserves support.
She deserves evidence-informed guidance.
She deserves to feel heard.
Most importantly, she deserves the opportunity to optimize—not simply survive—midlife.
Because when women understand their bodies, they change their future.
And when women are empowered with knowledge, we change generations.